Last updated: 01 May 2025
Please click here to view the previous version of our Privacy Policy.
Country Life Meadows (“Country Life”, “Meadows”, “CL”, “CLM”, “BeeTree Games”, “us”, “our” or “we”) is dedicated to protecting the data, privacy and financial details of our online users (“users”, “players”, or “you”). This Privacy Policy is meant to help you understand the ways we collect, store, use, and manage your personal information.
Please note that this Privacy Policy applies to Country Life Meadows (“the Game”), and whenever you play our Game or otherwise access any of our other products, services, content, websites and/or other domains provided by us, together referred to as “Services.”. The scope of this Privacy Policy is limited to information collected from Country Life Meadows through use of the Game. We encourage you to read it carefully.
By using the Services, you consent to the collection, disclosure, storage, and use of your information as described in this Privacy Policy. If you do not want us to collect, store, use or share your information in the ways described in this Privacy Policy, you should not play our games or use our Services. We may update this Privacy Policy from time to time, and we encourage you to review it periodically for any changes.
If we make material changes to our Privacy Policy, we will inform you and other players by posting a notice before you play the game, on our website, within the game itself, or through other appropriate channels before the changes take effect.
Transparency about the data we collect, the reasons we collect it, and how we use it to provide a better social gaming experience is extremely important to us. If you have any questions or concerns regarding our Privacy Policy, please contact us.
We collect personal data that you provide directly, such as when you create an account, play as a guest, or contact us. Additionally, when you access or use our Service, including through any chat functions, we will collect data regarding your usage and interactions with the Service. We may also receive or collect information about you from third parties connected to our Service.
The collection of this information may involve the use of cookies and similar technologies. To learn more about how we use cookies and similar technologies, and how you can manage or disable them, please refer to our Cookie Policy.
We use your personal data for a variety of purposes. Some parts of our Service can be accessed without providing personal data. However, to create an account and access our Game, you will need to provide certain personal data to us.
We will use your personal data based on several legal grounds, including to perform our contract with you (such as under our Terms of Service), to meet legal obligations, to pursue our legitimate interests (provided these are not overridden by your interests or rights), or based on your consent.
Below, we have outlined the purposes for which we use your personal data and the corresponding legal bases for doing so.
| Purpose | Legal Basis |
| To create your game account and enable you to play our Game and use our Service. | Performance of contract |
| To respond to your inquiries, comments, requests, and complaints, and to provide player support. | Performance of contract |
| To enable in-game purchases. | Performance of contract |
| To send you relevant information, security alerts, and other notices; to inform you of updates, changes to our terms and policies; and to notify you about new products, services, promotions, contests, or special events. | (a) Your consent (for promotional communications sent via email) (b) Performance of contract (c) Legitimate interests – informing you about our Service; promoting our Service and maintaining your engagement. |
| Monitoring, troubleshooting, testing, system maintenance, providing technical support. | (a) Performance of contract (b) Legitimate interests – operating our business; enhancing the functionality and user-friendliness of the Service; improving the quality of our Service; ensuring users have the best possible experience when using our Service. |
| To better understand how you use our Service, your behavior, and your preferences; to gather input and feedback to improve our products and services; to develop and enhance the Game and overall gaming experience; to offer chat features as part of the Service; to personalize the player experience; to identify and suggest connections with other users; to provide in-game leaderboards and highlight player achievements; to support social and community features; to create new ways for players to interact and engage with each other. | (a) Your consent (b) Legitimate interests – keeping our Service updated and relevant; enhancing our Service; delivering the best possible experience to our users. |
| To deliver and target advertisements; to measure the effectiveness of our advertising. | (a) Your consent (b) Legitimate interests – promoting our Service; acquiring new users and re-engaging existing users; increasing revenue generated through in-game purchases; improving our advertising; shaping our marketing strategy; growing our business. |
| To analyze and monitor the use of the Service and its chat features; to prevent fraud and other illegal activities; to protect our property; to take action against fraudulent or disruptive players; to enforce our Terms of Service. | (a) Legal obligation – maintaining the safety and fairness of our Service and its chat features; ensuring that use of our Service remains lawful and free from fraud (b) Legitimate interests – protecting and operating our business; maintaining the safety and fairness of our Service and its chat features; managing security, network, and information systems; preventing risk and fraud; and safeguarding the safety and well-being of our players. |
We do not sell, rent, or otherwise share personal information you provide directly to us, such as your name, email address, photo, or any other data you manually provide, with third-party advertisers for their own advertising, marketing, or other independent purposes.
We may work with analytics providers to gather analytical data, assess the usage of our Game, and enhance it to make the experience more enjoyable for you as a player.
We also use advertising services to deliver optional in-game video advertisements that offer rewards, such as skipping wait times or earning in-game items. To make these ads function, the advertising services automatically share only the minimum information necessary, such as device details (for example, device type and operating system), advertising identifiers, and data related to ad interactions (such as whether an ad was viewed or completed). This information is essential to serve ads and manage rewards and is collected directly by the advertising services, not transmitted by us. You will be presented with the advertiser’s privacy policy the first time you opt to view an ad, ensuring transparency regarding their data practices.
We use customer service platforms to manage support and contact requests received through email or other methods, such as contact forms.
To combat fraud, illegal activities, potential threats to the physical safety of individuals, or as required by law, we may process and disclose data to law enforcement agencies or government bodies in response to lawful requests.
If you play or register through a social networking service, other players may be able to view your profile information (such as your name and photo), see descriptions of your game activity, and read messages you post. If you join the game following an invitation from another player, that player may have access to certain information about your game activity.
We may share payment-related data with payment service providers that process transactions or offer other financial services, including fraud prevention.
We do not and will not collect or process any information related to your payment instruments, such as your credit card number, its expiration date, or your name as written on your card.
Any purchases you make will be governed by the payment service provider’s terms of service and privacy policy.
We may share your personal data with our service providers whose technical solutions may form an integral part of the Services.
We use Standard Contractual Clauses when sharing your personal data to ensure it is adequately protected.
You have specific rights regarding your personal data and how we process it.
Under Article 15 of the GDPR, you have the right to access your personal data, including obtaining a copy of it, along with supplementary information. This right enables you to understand how and why we are using your data and to verify that we are processing it lawfully.
Under Article 16 of the GDPR, you have the right to request the correction of any inaccurate personal data. Depending on the purpose of processing, you may also request the completion of incomplete data.
Under Article 17 of the GDPR, you have the right to request the erasure of your personal data, also known as the "right to be forgotten." This right is not absolute and applies only in specific circumstances.
Under Article 18 of the GDPR, you have the right to request that we restrict the processing of your personal data under certain conditions. Restricting processing allows you to limit how we use your information, as an alternative to requesting its deletion.
Under Article 20 of the GDPR, you have the right to receive the personal data you have provided to us in a structured, commonly used, and machine-readable format, and to request that we transmit that data directly to another controller, where technically feasible.
Under Article 21 of the GDPR, you have the right to object at any time to the processing of your personal data. If you exercise this right, we must cease processing your data unless we demonstrate compelling legitimate grounds for the processing.
Under Article 7(3) of the GDPR, you have the right to withdraw your consent to the processing of your personal data at any time. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
In accordance with Article 77 of the GDPR, you have the right to lodge a complaint with a supervisory authority, particularly in the Member State of your habitual residence, place of work, or where the alleged infringement of the GDPR occurred.
You may authorize another individual to submit a privacy rights request on your behalf (an authorized agent). Authorized agents must demonstrate that you have given them permission to act on your behalf or provide proof that they hold a valid power of attorney under applicable probate law. We reserve the right to request confirmation directly from you that the agent has been authorized to make the request or to request additional information to confirm the agent’s identity.
You may access, amend and delete information provided by you when using our Services, or contact us at [email protected].
If for any reason you are concerned with the way we are using your personal information, or would like to correct or request that we delete such personal information, please contact us using the information in the “Contact Us” section below. We will respond to your request as promptly as possible.
If you would like the removal (deletion) of your personal information, you may send an email to [email protected]. Place “Delete My Account” in the subject line and include your first name, last name, and your game ID number in the body of the e-mail. We will respond to your request within thirty (30) days. Please note that your game ID, and data pertaining to payments or customer service matters, will be retained for legal and accounting purposes. If you have sent or posted content on the Game, We may not be able to delete it.
We will retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy. We will delete your data if you request the erasure of your personal information (see Section 4 above).
Please be aware that, even after you request deletion, we may retain certain personal data where it is required to comply with legal obligations, to establish, exercise, or defend legal claims, or for other purposes permitted by law.
We also reserve the right to anonymize your data (removing any direct or indirect references to your identity) and continue using it for our legitimate interests, such as for research and statistical purposes.
Your personal data will be destroyed without delay once it is no longer needed for the purposes described in this Privacy Policy. Your data is stored in electronic format, and we destroy it through technical methods that render the personal data permanently unrecoverable.
Please note that we cannot control information that other users may copy from our Service. Therefore, we advise you not to disclose personal data to other users through our Service.
Our Services are not intended for children under the age of 13 (or the minimum legal age in your jurisdiction). We do not knowingly collect personal information from children without prior parental consent. If you are under the applicable minimum age, you must obtain consent from your parent or legal guardian before using our Services.
Parents may review, access, modify, or delete their child’s personal data by contacting us at [email protected]. If we discover that we have collected personal data from a child without the required parental consent, we will promptly delete that information.
If you have any concerns regarding your child’s data, please reach out to us at [email protected].
We encourage parents to instruct their children not to share their real names, addresses, phone numbers, or other personal information online without permission.
Any personal data collected while you view, click, or otherwise interact with these ads is handled solely under the third party’s privacy policy and consent framework. We do not control and are not responsible for the content, privacy practices, or data-handling procedures of these external sites or services. If you have questions about how a third party uses your information, please read their privacy policy and contact the provider directly.
Viewing ads is entirely optional. You may:
Disabling or opting out of ad tracking will not affect your core gameplay experience, but it may limit access to certain reward-based ads or in-game bonuses tied to ad viewing.
We have implemented reasonable and appropriate security measures to safeguard your personal data against loss, alteration, destruction, misuse, unauthorized access, or disclosure. We also take reasonable steps to ensure that third parties with whom we share or transfer any data provide adequate protection for your information.
Please note that despite all the precautions we take, no security system can guarantee complete protection against all possible security breaches. Therefore, we cannot guarantee the absolute security of your data. We urge you to take measures to protect your personal information, including keeping your account details secure, and to exercise caution when submitting or transmitting any information through the Service, including via any chat features.
Your personal data may be stored and processed on servers located within the European Economic Area (“EEA”) and in the United States. Additionally, to facilitate our services, we may transfer and process this data in other countries, including those outside the EEA, where our affiliates, partners, and service providers operate.
To ensure the adequate protection of your personal data when transferred from the UK, EU, EEA, or Switzerland to countries outside these regions, we rely on legally recognized mechanisms for international data transfers, such as Standard Contractual Clauses or other approved safeguards under applicable data protection laws. Should you wish to obtain more information regarding the specific safeguards we implement for these transfers, please contact us at [email protected].
The international transfer and processing of your personal data are integral to the functionality of our Service. If you are not satisfied with the safeguards we have in place and prefer not to have your personal data transferred to third countries, unfortunately, you should request us to erase your personal data and you should stop using our Service.
We neither use automated decision-making nor engage in profiling in furtherance of decisions that produce legal or similarly significant effects. However, we may use your Game and Payments Data to classify you into a player segment and provide group-based offers to players within that segment.
If you have any questions, comments or concerns regarding our Privacy Policy and/or practices, please send an email to [email protected] or see our Terms of Service.
Please note that for the exercise of some of your privacy rights, we might be required by law to verify your identity.